Creativity fuels innovation, whether you’re developing new products, crafting marketing campaigns, or refining messaging. AI isn’t here to replace that—it’s here to support it. Think of a Custom AI as a tool that expands your creative process, helping you refine and explore ideas without taking over your unique vision.
Using AI for Brainstorming
Every creative process starts with an idea, but sometimes, getting that spark can be the hardest part. AI can help by generating possibilities you might not have considered. Imagine you’re a wellness coach designing a new workshop. You know the general theme but want fresh perspectives. Instead of staring at a blank page, you can prompt AI with:
- “What are emerging wellness trends that align with my expertise?”
- “How can I structure a program that stands out from competitors?”
- “What unique angles can I explore to engage my audience?”
AI may not give you the perfect solution, but it will suggest directions that challenge your thinking. A sound meditation practitioner (gee, who might that be?), for example, once asked AI to design an instrument flow for a session. The AI’s suggestions weren’t a perfect fit, but they sparked adjustments that led to a more engaging experience.
Refining and Expanding Ideas
Once you have a rough concept, AI can help refine it. The key is to treat AI as an assistant, not an authority. Instead of taking its output at face value, guide it. Ask AI to focus on a specific part of an idea, restructure content, or adjust the tone.
A law firm looking to improve client intake might start with AI-generated drafts of email templates or workflows. Instead of using them verbatim, they refine them to match their brand’s tone and legal requirements. The AI doesn’t replace expertise—it helps shape it more efficiently.
AI as a Creative Partner
When AI is customized to your brand voice and goals, it becomes an even more valuable tool. Trained AI models understand your industry, your audience, and the nuances of how you communicate. Instead of generic responses, they provide insights aligned with your business strategy.
The best creative work still comes from you. AI simply makes sure you’re exploring every possibility, refining ideas faster, and getting to the best version of your work.
Helping companies that Do Good do even Good-er.
Want to see how AI can enhance your creative process? Let’s talk about building a solution that works for you. Contact us today to get started.