OpenAI’s Principles Are Solid. Many Businesses Still Feel Lost.
OpenAI has been clear about how it approaches AI. It focuses on safety, human benefit, and responsible progress. That work matters. But if you run a business, you are not…
BrandAI
Let Your Brand AI Teach You, Not Just Answer You
What I tried: Uploading a workbook into a Custom GPT and having it guide me step-by-step through the process instead of just summarizing it. What I learned: A well-trained Brand…
AI Is Like a Temp Assistant (And That’s Okay)
What I noticed: The same prompt that worked perfectly for months suddenly produced slightly different formatting and structure. What I learned: AI models evolve constantly, and small behavioral shifts are…
Brand AIs: Building a Team, Not a Tool
A custom GPT – I call it a BrandAI – is a really cool tool. You can train it on your business. Your voice. Your offers. Your buyer personas. Your…