The AI Pathfinder Ethos

If you know me outside this bot-saturated corner of the internet (aka Social Media), you probably know I’ve been on a bit of a journey these past 10 years. A journey filled with love, connection, and a growing sense that everything—yes, everything—is interconnected. Purpose, peace…you get it.

Then came AI.

So the question became:
How do I blend my love of AI with my deeper mission of humanity, empathy, and conscious business?

Strangely enough, part of the answer came from Sam Altman—yep, the OpenAI guy. He said something along the lines of, “I hope AI helps people do what they do, but even better.” That hit home. Because that’s my whole vibe:
Helping businesses that do good… do even good-er.

It’s not about replacing the human spark.
It’s about advancing it.

That’s what led me to create The AI Pathfinder Ethos. Not as a marketing stunt, but as a kind of oath—one rooted in something personal: The Clown’s Prayer, which I read before stepping onto the comedy stage. That prayer reminds me why I show up. And this ethos? Same energy. [Note, this started out as a “Prayer”, then “Manifesto”, and now it’s an “Ethos”.]

It’s a reminder that AI, used with intention, can lighten the load.
That we can build tools with heart.
That fun and function aren’t mutually exclusive.

👉 So here it is: the first “final” draft of my AI Pathfinder Ethos.
Created in collaboration with my own Brand AI™—because of course it helped.

This is my promise. To myself. To you.
To keep building tech that empowers people—not replaces them.

And to keep it fun as shit along the way.

The AI Pathfinder Ethos

Helping small business owners find their way to smarter, simpler, human-centered AI – built to advance the good they’re already doing.

I promise to bring clarity, not confusion—
to offer tools that empower, not overwhelm.

I will build with care.
I will advise with purpose.
And every solution I bring
will aim to lift the weight from a business owner’s shoulders,
so they can focus more on their gift to the world.

I believe AI should serve people.
That time is sacred.
And that empathy belongs in every line of strategy.

I will never become so focused on systems
that I forget the humans they serve.
I will not chase efficiency
at the expense of compassion.

Because I see more than data – I see dreams.
The dreams behind each small business:
of stability, of service,
of doing something good and lasting.

In the quiet moments,
when the dashboards are off and the inbox is closed,
I will ground myself in purpose:

To help entrepreneurs who do good
do even good-er.

This is my work.
This is my promise.
This is the path I choose.